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What the heck is a Personal Branding Illusion? That's a good question, but it begs the question "What is a Personal Brand?", so let's start there.
I absolutely love this post by Liz Ryan!
First off, I've never heard the concept of a personal brand explained so well:
People protest "Oh, I don't have a personal brand, and I don't want one" but that's like saying "I choose not to cast a shadow when I walk in the sun."
A few weeks ago, I had this exact conversation with my mom; she thought it was crazy that I referred to my online presence as my "brand," but I told her that we all have our own version of our personal brand, a concept that was difficult for her to understand. The way Liz Ryan puts it here though, explains the term personal brand as just another way of saying "reputation" or "self-description."
It's true, your personal brand is just a fancy way of quantifying the way people see and perceive you, based upon the way you present yourself physically, intellectually, emotionally, digitally, etc.
Here, Ryan also describes five common ways people refer to their "personal brand" that are simply inaccurate. One example of this is "tasks." The tasks that you perform on a daily basis are not your personal brand. Your skills (which help you accomplish your tasks), are a component of your personal brand, but don't just leave it at that! Another example - one that I personally can't stand - is "zombie language." Per Ryan, Zombie Language is often manifested in the form of buzzword-enhanced one-liners that professionals use to describe themselves (See: goal-focused social media strategist, or results-driven PR professional). If you use those or any of the other mentioned "strategies" to define your personal brand, have a look at this piece and get restructuring!
Are you sure you want to delete this scoop?
And by the way, a great way to build your personal brand is to create and curate content online!
Thanks, Liz, for the Scoop.it shoutout!
Liz Ryan did a nice job on this.
This is an incredible piece of reporting by Nicholas Carlson. It tells the story of Tim Armstrong, the current CEO of AOL, and how he went from recovering a bankrupt strawberry field in college to being a top salesman at Google to starting his own company and then joining AOL Time Warner as CEO (which is where the story just begins).
In a few short years, he spun off from Time Warner with AOL, bought The Huffington Post for over 300 billion dollars, fought patent wars and an epic proxy war, survived a potential shareholder takeover, and worked endless hours to defend his own company as a part of AOL's investments.
I love reading about executives and their stories and am fascinated by the successes and failures that have led them to where they are today - and you should be too.
A super long read, but beyond worth the time.
"Weigh in on the debate: is thought leadership ever altruistic? Or a thinly veiled disguise to market oneself?"
Completely agree with both Marc and Mr. Dragon.
The success and whether or not people "buy in" to your thought leadership efforts truly depends on your motivation - which isn't hard to hide.
Practicing thought leadership should come from a sincere desire to help others and share your experience which has led to earned knowledge, rather than just trying to make money off of something you claim to know.
As Marc points out, though, if this is truly your motivation, the sales will follow.
Ric Dragon take on Thought Leadership is straight to the point, pragmatic and ROI-oriented. And honnest.
He exposes an important difference betweenThought Leadership and the classical sales tricks: creating long term, altruistic value, not expect immediate return.
Thought Leadership is way more than a sales tactic. It's about being authentic, innovating and inspiring. It's a good thing that it's also a valuable way to develop a brand - and therefore, sales.
Beautiful article on selling something you claim to know versus actually caring and sharing you knowledge and making a profit as a result. Thought leaders is what you need to be.
From Personal Digital Curator to Curiosity Tutor, I can't wait to see where these types of jobs go and what even cooler positions they lead to in the future!
Digital Curator, Curiosity Tutor, Hackschool Counselor... Wish they are right!
Via Célya Gruson-Daniel
The future looks bright ...
There were several factors that contributed to YouTube becoming the #1 video sharing service on the web. But a lot of initial adoption was driven by the fact that it had pirated content hosted on it. If you wanted to watch the latest episode of Lost for free, YouTube was your best bet: no queued downloading through torrents, just stream it from the server.
" Of course this form of bootstrapping doesn't scale but we know it doesn't matter: http://sco.lt/6n1fhh "
How to solve the chicken and egg issues hat marketplace services have. Faking it before making it can work. And can actually prove necessary not only to get traction but to give the right culture or identity to a service. Of course this form of bootstrapping doesn't scale but we know it doesn't matter: http://sco.lt/6n1fhh
Courtney Boyd Myers and Erica Berger are the founders of 3460 Miles, a bi-weekly newsletter that connects the New York and London tech, design, and social good communities.
Even though I'm still a little bitter about NYC's tech scene after last week's NYMag post, I still think that there's lots to love about "Silicon Alley."
The people on this list are doing awesome things, and if you live in NYC (or if you like tech), they're definitely worth a follow.
The only reason that typesetting works is that a small collection of letters can be re-used again and again to print millions of different words. This seems obvious, but it was actually the conceptual breakthrough that led to the long...
I can get behind almost every single thing ever written by Seth Godin. I love his idea of comparing our skill sets to our own personal 'alphabet' of assets/letters that we can reuse and combine in an infinite number of ways to create new things.
Richard Barnson shares his common sense secrets of success.
Many are fascinated with Sir Richard Branson and all that he has been able to accomplish in his lifetime.
I love to read about and learn from successful entrepreneurs; what is their daily routine, what kinds of decisions do they make, and what trials have they have had to overcome to make it to their mountaintops?
Take a little time out of your day for some inspiration from one of the world's most intriguing CEO's. Here are a few:
“Some 80% of your life is spent working. You want to have fun at home; why shouldn’t you have fun at work?”
“You can never go too far wrong by thinking like a customer who’s new to the business.”
“The time to go into a new business is when it’s badly run by others.”
***This review was written by Penelope Silvers for her curated content on "Storied Lives"***
The original article: http://www.forbes.com/sites/erikaandersen/2013/03/16/11-quotes-from-sir-richard-branson-on-business-leadership-and-passion/
Posted this for my curated food business magazine
Get inspired by these 16 quotes from the great Steve Jobs.
Useful retrospective on what mattered to the Apple great leader. ~ Deb
This happens all the time. A founder develops a breakthrough idea and starts a company to build it.
I find it hard to dislike anything that Ben Horowitz writes, and this post certainly fits that tendency.
Horowitz describes the "Product CEO Paradox," which states that the only thing worse for a company than an overly engaged CEO is a disengaged CEO. Here, he provides a few tips and lessons on how to step back when your product succeeds and ensure that you're not being overbearing on your team so that they can work on future success.
This advice is mostly geared towards the CEOs of larger companies who have already found success with their products, but the overall lessons are important to note as no one likes a micromanager.
In the startup world, failure is cause for celebration. This is true for three reasons. Although not the preferred outcome, failure is a byproduct of risk taking. Taking risks is the only path to success.
No matter what you're doing, failure is an ultimate part of learning and success.
Tech Cocktail's #failurefriday series is one of my new favorite things - talking to (now successful) entrepreneurs and business people who have failed hard in the past and share what they learned from the experience.
My personal favorite excerpt of this one with TwitPic's former CTO Steve Corona is:
How to fail at startups, crash course:
1. Make interesting shit.
2. Find out people don't want to pay for the shit you think is interesting
3. See 1
Editor's Note: This is a guest post for the #learningtolearn series. Finding and collecting inspiration from unexpected places is an integral part of staying motivated and expanding the scope of your knowledge.
Great piece in my #learningtolearn series by guest author Jordan Rappaport.
I've always found inspiration through small tidbits, whether they be famous quotes, things I overhear in my office, things I've read in a book, etc. While it's hard to know when these moments of inspiration will strike, having a strategy to harness them and use them for future motivation is an integral part of keeping your brain stimulated and continuing the learning process.
I've got a notebook filled with randon bits and pieces that I feel inspired by. Do you have a version of a "Think Board?"
Twitter introduces analytics and Facebook introduces hashtags. Old Spock battles the new Spock (in a well-received new commercial). Do you think the cloud is more secure than your own environment?
Just in case you missed any news at all last week, spend a few minutes of your Monday morning catching up on what's going on in the world of small business.
A great quote can provide personal inspiration and can be used to educate others; in my book Employee Engagement 2.0 I open every chapter with an enlightening quotation. Below are my top 100 leadership quotes of all time.
The co-creator of Twitter and Blogger has decided that "the internet is simply a giant machine designed to give people what they want." Here's what this grand unified theory means and where it came from.
Brilliant writeup on invaluable advice from Evan Williams, the co-creator of Twitter.
Williams stresses that the internet is nothing more than "a giant machine designed to give people what they want."
“We often think of the internet enables you to do new things,” Williams said. “But people just want to do the same things they’ve always done.”
Williams has an amazing point, especially for people looking to create new startups using the web. The Internet isn't a magical thing that makes you able to promise things to consumers that you weren't able to do before - well, it is, but just not in the mystical way it's sometimes painted. The Internet makes things easier. It takes steps out of age-old desires like getting from one place to another or buying a book (Hello, Uber and Amazon).
Highly recommend taking the time to read this piece on Evan.
Certainly very true considering how the net has managed to create a huge impact on our lives. Some people even term it as a basic necessity of life in addition to food and water.
Survival without the internet seems very much unlikely!
Ev Williams's meaningful statement comes at the right time!
I can always get behind Richard Branson and his startup stories and advice. This is a great event he held during Social Media Week at Virgin entitled "Sex Up Your Startup - Q & A with Richard Branson" and even includes some advice to a young entrepreneur to "put a little something extra [in her] cookies and expand in Colorado and Washington."
What are the habits of successful people? Surely they are just like you and me! Not quite, the habits of successful people can be broken down very concisely like this:
I love how the beginning of this post tells the story of an unnamed entrepreneur and how he found success out of seemingly inopportune beginnings (ok fine, it's Richard Branson).
When it comes down to it, the most successful people didn't think about what they were doing before they did it - they just dove in. If we overthink everything, there will always be a way to convince ourselves that we're not ready; this is what holds most of us back from success and happiness. Whether it be personal, business-related, or anything else in life, take a leap and let the chances of success overcome the risks of failure.
What's the worst that could happen?
Keep it simple and execute!
My story of entrepreneurial failure and success on both sides of the Atlantic.
Scoop.it's CEO Guillaume is sharing his story as a part of SlideShare's #mystartupstory.
What a cool adventure!
Don’t have time to read? Here’s a quick but comprehensive summary of Matt Blumberg’s “Startup CEO: A Field Guide to Scaling Up Your Business,” released on September 3, 2013 (part of Brad Feld’s Startup Revolution...
Love the concept of "a book in 5 minutes!"
This pseudo book review takes all of the best tips and informatin from Matt Blumberg's book and puts it into an awesome blogpost worth reading if you're a startup founder, want to be one, or are just fascinated by people who are.
“No joke. This is going be a bullet FAQ on starting a business. If you're a lawyer, feel free to disagree with me so you can charge someone your BS fees to give the same advice.”
Really like the direct points in this article - No BS
We’ve all heard that founding teams are more likely to succeed than solo founders...
Here's an interesting perspective fro entrepreneur Denny Britz. Though it's easy to think that when a group of people seems headed for success, they will do anything to make it happen, sometimes external factors can have a significant impact.
You're as good as the people with whom you surround yourself.
If you're looking to get started on LinkedIn and aren't sure about the main things to focus on, take a look at these clearly defined actions by Brian Murray of Likeable Media!
Nice Core Tips.
I’m guessing you’re familiar with AddThis? You know, the “world’s largest sharing platform” used by the likes of The Today Show, The Chicago Sun Times, and American Idol.
There is so much great insight in this interview with Hooman Radfar of AddThis.
-You shouldn't have to rely on someone else in order to create your business or make a profit. "To paraphrase Fred Wilson, we learned that we 'did not want to be any other platform's bitch."
-Media coverage is great, but you'll never get it if your product isn't good. Plus, even if you do, it won't matterin the end if you can't live up to the type. Focusing on meeting a consumer need will give the media something to actually want to cover.
"The winners will be masters at using context to help the user get the right content at the right time."
I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote. Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). Scoop.it As Personal Branding ORM Solution Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 1. Change "Sources" To Feeds From Your Content. I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer. These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 2. Change Keyords To Ones Relevant to You (your name, social names, etc.).
"Here are three things I’ve learned from Warren over the years."
The thing I love most about Warren Buffett is that every single article that's written about him and the lessons he's taught so many of his admirers is that the content is always consistent. It's clear that the life lessons Buffett has to teach are truly things that he believes in and lives by.