21st Century Learning and Teaching

Why does a landing page need to be accessible? For starters, you want to cast the widest net possible. You don’t want to leave anyone out of your potential pool of customers. Additionally, there are specific accessibility laws and mandates that you must meet to keep your site compliant and avoid penalties.  

You can achieve accessibility by effectively using visual elements on the page. In this article, we’ll walk you through how to use visual elements on your page to adhere to accessibility requirements and boost landing page conversions. 

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In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. 

Authenticity plays an essential part in swaying the purchase decision of consumers. According to a survey, it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to.

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Content curation keeps your content pipeline running and your calendar active. It helps you feed your audience’s hunger for content and prevents them from running to your competitor. At its best, content curation allows your business to stay relevant in a content-driven marketplace.

Content curation is more than content sharing. It requires a deep understanding of your audience’s wants and needs and a willingness to invest the time and effort necessary to curate high-quality content that meets those needs. Content curation allows you to optimize your sales funnel, generate more leads, and grow your business.

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If you’re looking to give your blog a little extra love and attention, content curation can be a great way to make it stand out from the crowd.

Finding the gems of knowledge from around the web and showcasing them on your blog helps you boost engagement with informative and interesting posts that save you time and energy in creating content yourself.

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As the digital landscape continues to evolve, so must our content marketing strategies. Sharing curated content is one of the most effective ways to maximize your reach and grow your business in 2023. 

By leveraging this powerful technique, you can expand your online presence and create an engaged customer base. With a few simple steps and a little know-how, you can quickly become an expert at curating content that will effectively reach and engage your target audience.

As more and more people around the world come online, there are more opinions and perspectives to share than ever before. As of 2022, there are around 2.5 million new blogs being launched every year, which post somewhere in the region of 7 million new blog posts every single day. 

To ensure that your blog stands out from the rest, and can be heard above the noise, it is absolutely imperative that you set yourself reasonable, achievable, and measurable goals. In other words, goals which can be achieved, and which will actively help you take your blog to the next level.

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Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance.

Not to mention that in the modern business world, your employees and team members need and want to work with the kind of technology that makes their lives easier and their jobs more rewarding. Simply put, automation can have significant positive effects on your organization as a whole.

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful. 

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The customer journey has morphed from the days when consumers would sit back, relax and watch an advertisement. 

Today, brands are learning that direct interaction with consumers is essential to success. That’s why they’re trying to make the customer journey more interactive for their target audiences.

As businesses adapt to embrace new technologies, they’ve started to use influencers and user-generated content for marketing purposes. This allows them to interact more personally with customers and create both enhanced trust and social proof simultaneously.

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Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content.

Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done.

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You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. 

But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? 

That’s precisely what we’ll be discussing in this blog post.

From fundamentals to how to measure it and why you should even bother with it, we’ve got you covered. So let’s dive in.

What Is Content Marketing?

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GoPro. Nike. Apple. These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage.

Businesses don’t create an army of brand advocates by accident. They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more. 

What Is Social Media Advocacy?
Social media advocacy involves leveraging social media networks to forge and nurture positive relationships. The ultimate goal of a social media advocacy strategy is to create brand advocates who naturally love and champion your brand.

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