10 Signs a Content Marketing Campaign Is Dying (And How to Save It)
If your content marketing campaigns are dead in the water, you may be guilty of one of these 10 fails. Read what they are and how to fix them....
For web users, there’s nothing more annoying than wanting to share a piece of content and having to do it manually, or using the buttons on the site only to find they don’t work. Most people will only give you one chance to get this right before going elsewhere.
The fix: If you haven’t already, check your analytics and see where people are sharing your content, then make sure you have the appropriate buttons so they can share at will.
Check out how Backlinko has included social buttons to the side of their posts for easy sharing.
And for goodness’ sake, please input your Twitter handle so people don’t have to type it in.
I see countless bloggers who neglect to have their Twitter handle applied to their social sharing plugin. Even when your content does get shared, you'll never know if you don't monitor your @mentions.
