CMOxpert

In a world where AI is rapidly becoming the new normal, a group of marketing thought leaders gathered on the Unbounce platform to dissect the future of their craft. The quartet of Pete Housley, Garrett Hughes, Molly St. Louis, and Jess Petrella, each a virtuoso in their own right, embarked on a journey to unravel the enigma of AI's influence on marketing.

Their conversation started with a dive into the deep end of the AI pool. They pondered the seismic shifts that could occur in the marketing landscape if AI chatbots took over search engine results. They also dared to ask the question on every marketer's mind: Could AI render us obsolete?

The discussion took a turn towards the realm of content creation. The hosts painted a picture of a future where content is crafted to please not just human readers, but also AI algorithms. This could lead to a world where content becomes as uniform as a row of tin soldiers. But fear not, they argued, for this could be the golden ticket for human creatives to break the mold and make their mark with unique and distinctive content.

Next, they ventured into the exciting territory of AI's predictive powers. Imagine a world where AI can read your mind, anticipating your every desire before you even know what you want. The implications for marketing strategies are mind-boggling.

As the podcast neared its conclusion, the hosts tackled the elephant in the room: job security in the age of AI. While some marketers might quake in their boots at the thought of AI taking over their jobs, the hosts offered a different perspective. They suggested that AI could take over the grunt work, freeing marketers to spread their creative wings and soar to new heights.

In a nutshell, this podcast episode was a rollercoaster ride through the thrilling world of AI in marketing. It explored the challenges and opportunities that AI presents, from reshaping SEO practices and content creation to predicting consumer behaviour and redefining marketing roles.

The message was clear: AI is not a threat, but a tool for marketers to harness and create a future that's as exciting as it is unpredictable.

If you need a hand implementing this or any other content, marketing, branding, or closing task, don't hesitate to reach out!

If you’ve ever wondered why your competitors are outranking you, or getting more social network traction, this article is for you. With the tools mentioned below, you can learn a lot about your competitors, their marketing strategy, and your own content marketing adjustments.

In this article you'll find:

• A short list of the best competitor analysis tools available right now.
• A super detailed competitor website analysis using the two most powerful tools from that list.

My personal favorites are:

Audiense 

Builtwith 

WhatRunsWhere 

Compass 

Simply Measured 

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Here are the important factors to consider...
On-site SEO: 

The optimization of your content and HTML. off-site SEO: Building authority to ensure Google stacks the deck in your favor.

Technical SEO. 

Technical SEO can seem a little daunting, but really, what we are talking about is ensuring that a search engine can read your content and explore your site.

It's really important to realize that SEO is important for all of these kinds of content, but itis often only really considered for service-type content.

A solid content marketing and SEO strategy is also the most scalable way to promote your business to a wide audience.
You also need to implement a structured, methodical process that can be followed to optimize your site.

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This news comes to you compliments of BreakingNew

LinkedIn's move is a significant step in the right direction, as it recognizes the value that creators bring to the platform and provides them with a tangible way to benefit from their efforts. By aligning itself with other platforms that have already implemented similar monetization strategies, LinkedIn proves that it is in tune with the evolving digital landscape.

The success of this initiative will largely depend on how well it is executed and whether it can provide a win-win situation for both creators and brands. It will be interesting to see how this development unfolds and what impact it will have on the creator economy on LinkedIn.LinkedIn's move is a significant step in the right direction, as it recognizes the value that creators bring to the platform and provides them with a tangible way to benefit from their efforts.

By aligning itself with other platforms that have already implemented similar monetization strategies, LinkedIn proves that it is in tune with the evolving digital landscape. The success of this initiative will largely depend on how well it is executed and whether it can provide a win-win situation for both creators and brands. It will be interesting to see how this development unfolds and what impact it will have on the creator economy on LinkedIn.

The article argues that the "why" is missing from generative AI. While generative AI can produce impressive results, it lacks the ability to explain why it made those results. The author suggests that this is a significant limitation because understanding the reasoning behind AI-generated content is essential for building trust and ensuring the ethical use of AI.

The article concludes by stating that the development of AI that can explain its reasoning will be critical for the future of AI and its impact on society. In my opinion, the article raises an important point about the limitations of generative AI. While AI-generated content can be impressive, it is essential to understand how and why it was created. Without this understanding,

Building trust in AI and ensuring it is used ethically is challenging. Therefore, I agree with the author that developing AI that can explain its reasoning will be critical for the future of AI and its impact on society.

Key takeaways:

1. Use Emojis as a New Way to Communicate
2. Tell Stories with Native Video
3. Virtual Reality as the Next Channel for Growth

Try sprinkling emojis on social media when you can, and even consider making a quick piece of video content too.

Perhaps the most insightful feature. Rather than share that video, or posting it to your feed instructing your audience to fast forward to a part, you can actually share a link that starts the video at whatever time you choose!

The following SEO tactics are considered black hat and should not be exercised at all if you want to stay above board with Google and other search engines:

• Content Automation
• Doorway Pages
• Hidden Text or Links
• Keyword Stuffing
• Reporting a Competitor (or Negative SEO)
• Sneaky Redirects
• Cloaking
• Link Schemes
• Guest Posting Networks
• Link Manipulation (including buying links)
• Article Spinning
• Link Farms, Link Wheels or Link Networks
• Rich Snippet Markup Spam
• Automated Queries to Google

Creating pages, subdomains, or domains with duplicate content
Pages with malicious behavior, such as phishing, viruses, trojans, and other malware.

The most successful brands opt for white hat techniques in their search efforts because the strategy focuses on making your site more visible through quality content and organic link building.

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This news comes to you compliments of BreakingNew