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While consultants are keen to tout machine learning (ML) to gain more work, they may find it will ultimately have the opposite effect. As a former consulting leader, I believe ML-based disruption will have a greater impact on consulting than the globalization of work. This is because eliminating work altogether is more disruptive than lowering its cost. 
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Machine learning and Big Data are the first two ways AI will change marketing. Discover the other two by reading this Read Write post.
Martin (Marty) Smith's insight:
At Curagami we agree with all four ideas for how AI will change marketing and are working on a post in response.
Jonathan Long's curator insight,
December 22, 2018 2:32 PM
Machine Learning & Big Data....the future??
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Expanding the search algorithm beyond absolute areas like store hours, locations, and historical facts shifted a system designed to create order into chaos.
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Revenge of the Nerds
Martin (Marty) Smith's insight:
Cool kids and algorithms are eating the world...what else is new?
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From
moz
Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms. In this post, Eric Enge reveals his discoveries, insights, and predictions from his research on machine learning, discusses its influence on SEO, and introduces a machine learning tool he built to predict the chances of a retweet.
Martin (Marty) Smith's insight:
SEO & AI
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The tools of augmented analytics will be able to automatically go through data, clean it up, identify data patterns and trends, present them as a visualization or in natural-language narratives such as “50% of web traffic is middle-aged women from US”, and then convert these insights into actionable steps without professional supervision.
Martin (Marty) Smith's insight:
Hell they had me at, "Clean up".
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Artificial intelligence is booming in Europe, China, and the US, but it’s still a very male industry. Via massimo facchinetti
Martin (Marty) Smith's insight:
AI is self-reinforcing i.e. it makes life easier and thus makes money. Combination of AI with big data, or the use of large blocks of data exposing patterns, will change e-commerce...and everything else.
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AI & Creativity
Martin (Marty) Smith's insight:
This post does make one think about how "human" tasks will change once automated by AI and robots.
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As Google's head of artificial intelligence takes charge of search, deep learning is already changing the way Googling works.
Via Lockall, Andreas Christodoulou
Martin (Marty) Smith's insight:
Read our post on seo life after RankBrain: http://www.curagami.com/google-rankbrain-scorched-earth/
José Gil de Sagredo's curator insight,
March 25, 2016 7:33 AM
Read our post on seo life after RankBrain: http://www.curagami.com/google-rankbrain-scorched-earth/ |
Smart and Cool Is How You Make Money NOW
Wow, first impressions of OnCorps, a Boston based AI firm, is they are smart and cool. The first rule of web marketing is if you aren't smart and cool find someone who is and pay them money for things. And, by-the-way, no one is as smart and cool as they need to be (ever).
I've emailed OnCorps requesting to know more. Intrigued doesn't begin to describe my first impressions. I'll keep posting and blogging about my OnCorps journey here and on Curagami.com.
Martin