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Is the end of the content marketing era in sight?
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Scooped by Martin (Marty) Smith |
Scoop.it!
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BI Revolution
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This is an IMPORTANT read and one I keep reading over and over. I agree with the central idea. I disagree with the conclusion. Content marketing is important even if no one reads your stuff.
Crazy?
The content you create says more about you than anything. While the goal of every website must be building community you can't build community if you have no content on your site. Your voice and SELF has to be present and accounted for even if the only purpose it serves is to make people comfortable sharing their content.
More later, in the meantime I'm going to re-read this great post again.