Why STORIES Are Sticky
Funny how seductive context can become. I own an amazing TIGER of a bicycle, a Specialized Roubaix SL2, purchased after Martin's…
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Martin (Marty) Smith's comment,
May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.
I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight,
May 3, 2013 4:32 AM
Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)
Joe Wise's curator insight,
May 21, 2013 5:31 PM
Any of you SEO gurus out there care to confirm any of this? |
In this GPlus riff I explain how I was duped for a moment out of telling a great story when we created the @StoryofCancer eBay store (http://www.ebay.com/usr/curecancer2013 ) context can be seductive and I can be stupid (lol).
There are probably a million eBay "power seller" rules I don't understand (and may never), but great analogy based storytelling is at the heart of why teams I've managed made over $30M in online e-commerce.
He who tells the better story wins, a parable you would think I would know by now.