![Are You A DUPER? Rand Fishkin Demystifies Dupe Content [VIDEO] | BI Revolution | Scoop.it](https://img.scoop.it/7wGiWJHCfhKtfOXi1yx83jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
SEOmoz CEO Rand Fishkin is a trusted source on SEO. This is a great video explaining the ins and outs of "dupe content penalties" and how to avoid them.
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Not all great content goes viral, but content that does go viral is great. Although we can't guarantee that any piece of content will take the web by storm, we can make sure that a piece of content has what it takes.
Martin (Marty) Smith's insight:
Fascinating study of what kinds of content goes viral. Here are the topline suggestions: * Longer is less likely to be commented on. * Inspire anger, awe or anxiety. * Be useful, surprising or interesting. * Be a famous woman. 
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Liked this White Board Friday by Rand so much I embedded it into ScentTrail Markteing. Duplicate content can be a BEAR. You are probably duplicating conent and don't even know it. Rand explains how to stay out of Google Jail.
Follow Rand's Rules and your content will be considered UNIQUE and VALUABLE.
http://scenttrail.blogspot.com/2013/01/rand-fishkin-demystifies-dupe-content.html