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Scoop.it!
Branding opportunities don't have to be big to have impact. Take advantage of these 5 moments to reinforce your brand promise. 
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Scoop.it!
![The Power of Color In Effective Customer Service [Infographic ] | BI Revolution | Scoop.it](https://img.scoop.it/FKxqGgfy5VcPiHPBF1Vm1Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
By applying color to all of their customer processes at the moment of truth, communications service providers can take the next best actions relevant to each customer.
Martin (Marty) Smith's insight:
This is an interesting approach. Color the process and you color the result. Never thought of a process or color as such a means to a customer service end before. A definate #StealThis.
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Small touchpoints, especially at this time of year, can make a huge difference in winning the post-sale advocacy we depend on (See David Edleman's new conversion funnel HBR post linked from my Atlantic BT post http://www.atlanticbt.com/blog/social-medias-magic-loops/