Data is a sizzling hot topic these days. Marketers are learning how to use the right information to drive leads and close sales in record time.
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BI Revolution
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Scoop.it!
How do my online shop’s marketing channels actually perform? Google AdWords, Facebook advertisements, affiliate sites, partner network – where should I invest my time and money to optimize my ...
Martin (Marty) Smith's insight:
This is an excellent and correct post. Every merchant already has all the informatoin they need. Problem isn't DATA it is integration. Integration is where you know your VIP customers, multi-buyers, prefer Wednesday sales and Bogos over Free Shipping and % off (note I've NEVER seen data supporting that conclusions and probably never will given the importance of free shipping). 
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Telling Stories with Data
We're big believers in feedback loops. Feedback loops help create online community. When you customers know how many other "like them" members of your "tribe" like the same things, review the things your customers are thinking about buying, and love what you make you find the 1% Sherpas needed to carry your message and create Friends of Friends marketing.
Data without a story is something only an accountant could love. Data with a story and a few charts, graphis and infographics and anyone can understand, join and help.