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Scoop.it!
Columnist L. Erik Bratt discusses why you need to have the right strategy and tools to bring you insights into how users are engaging with your mobile apps. 
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Scoop.it!
Geek
Martin (Marty) Smith's insight:
Interesting and yet another brick in the Google is about to rule the world...again story.
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Mobile App Development
Shocking to read fewer than half of app developers use metrics to assist in development especially when there is so much data to be had. App creators think of themselves as artists developing on intuition and instinct. Better to collaborate with customers and create vision + market needs or you may invade Russia in the winter.