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Scoop.it!
Everything you need to know before you can start to sell digital products online even without a large following. 
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Scoop.it!
Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.
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Winning Ecommerce
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Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.
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Thank You Experian! Experian’s new Deal Seekers Report says what every Internet marketer sensed – refusing to segment customers online is goofystupid. Why would any online retailer treat all customers the same? 2014 will be the year segments and personas are a MUST and that includes shouting DEAL, SALE and 50% Off 50% Off all the time. Experian's new study shows such behavior is beyond stupid since it actively turns off 40% of your website's visitors.
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Five elements creating an eCommerce store can bring to your marketing efforts. Master marketer Martin W. Smith by Mark Traphagen.
Martin (Marty) Smith's curator insight,
June 29, 2013 12:44 PM
Lean Content Movement
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![MCommerce Is All About The Pad [infographic] | BI Revolution | Scoop.it](https://img.scoop.it/7Q_uJvbEKSYsIkpnfp61Bjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Infographic on Mobile eCommerce Platform driving sales from iPad, iPhone and Android Mobile with business marketing tactics for eCommerce sales from mobile
Martin (Marty) Smith's insight:
Don't be turned off because this data is for the UK. The UK is a bell weather for USA because their penetration of ecommerce is higher (16% of total retail) probably because their gas is much more expensive (is one thought).
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Scoop.it!
Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power. * Social Shopping Nowists.
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Common Easy To Fix Ecommerce Blunders * No Social Curation.
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Selling without story and social is over. We by from those we love who share the best stories.
Martin (Marty) Smith's insight:
Insight
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Granify uses big data & machine learning w/ artificial intelligence for ecommerce stores when customers are leaving and sends a message to keep them.
Martin (Marty) Smith's insight:
Cool way to see inside your ecommerce website's metrics and find keys to convert better. Finding LEAKS and putting out fires these days isn't easy. If this app has half the Big Data strength they say the tool could help increase conversions, lower acquisition costs and plug leaks.
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![Email Still Trumps Social Media for Online Marketing [INFOGRAPHIC] | BI Revolution | Scoop.it](https://img.scoop.it/WiMz91q4inCeS0C3eWvkuzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The customer acquisition landscape is constantly in flux. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing. Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Despite BIG changes in email such as MOBILE email remains #1 customer acquistion and converison tool for most online marketers.
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![E-Commerce Secret: Build Vs. OPP (Other People's Platforms) [Infographic + Marty Note] | BI Revolution | Scoop.it](https://img.scoop.it/zMfhDbuRb1zh0GdXVkS5GDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Web Sites - E-commerce is booming again! Now, online merchants have a lot of choices when selecting shopping carts and hosting platforms. Lexity has put together an infographic after studying the e-commerce ...
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Selling Stuff Online
This Jurij Burchenya post includes excellent tips and demonstrates one very cool content marketing idea. We love the big green "click this button to get a list" riff in this post.
Your content needs to appeal to readers and scanners. Jurij's big green button will encourage scanners to quickly get and use the essence of his article. Well done.
In addition to Jurij's tips we would add:
* Magazine Your Content - create expectations about what will happen each week, month or quarter and then exceed those.
* Create stores on scaled sites like Amazon, eBay and Etsy.
* Use PPC to teach you how to form offers and what content is gold.
* Gamify your content (see our Haiku Deck on the topic here: https://shar.es/1vgyKm ) with contests and games.
Do any two of those ideas plus the ditch digging Jurij's post describes and you will build a following, sell things and have fun. How do I know? I'm a former Director of Ecommerce who managed teams who made more than $30M online during my tenure :). Marty