Machine learning and Big Data are the first two ways AI will change marketing. Discover the other two by reading this Read Write post.
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Machine learning and Big Data are the first two ways AI will change marketing. Discover the other two by reading this Read Write post.
Martin (Marty) Smith's insight:
At Curagami we agree with all four ideas for how AI will change marketing and are working on a post in response.
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The Mythical Silver Bullet Dashboard
Martin (Marty) Smith's insight:
We don't believe in silver bullets. The web moves too fast. This new dashboard suffers from some of the same "clouding" problems we are all too familiar with, but there's more of it (lol).
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Best Content Marketers is a great quesiton we answer in a different way focusing on best day-to-day content marketers from Scoopit, Gplus & Medium.
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With the amount of content that is shared on the Internet every minute, it’s no surprise that many people feel overwhelmed by the quantity of information out there. This is why content curation is becoming an essential digital literacy skill for teachers and students. Via Guillaume Decugis, Jan-Olof Steen
Martin (Marty) Smith's insight:
Content curation is a great way to learn "the game"" of digital marketing. Filtering the world provides more reach, creates community faster and costs less than;...well any tactic we know.
T. Ryno's curator insight,
November 13, 2015 5:13 AM
Content curation is certainly an important digital literacy skill, very useful for citizenship as a whole. An awesome tool to increase the current level of critical thinking.
Janine Roy's curator insight,
November 29, 2015 8:33 PM
Content curation has become an essential digital literacy skill for teachers and students.
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Top Haiku Decks They stand out because they've been viewed more than 101,000 times, have almost 1,000 social shares and are the kind of easy to create content curation helping to define the lean content movement so dear to our friends at Scoop.it (another great lean content / visual marketing tool). See our top 11 Haiku Decks See All of Our Haiku Decks
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Community shock, diminishing return on adding new members, is coming like a marketing tsunami. Create community today to avoid community shock tomorrow.
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Why I'm Not A SEO
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From
klout
Marty Note
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We Added a page on top gamification tools such as SweetToothRewards.com (affordable gamification), Badgeville and Bunch Ball.
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Why is Content Marketing key for 2015 Conventional, single-thread, one-way, disruptive mass communication – like the television commercials that brands have long subsidized – is on the way out. T… Via massimo facchinetti
Martin (Marty) Smith's insight:
Yes 2015 is the year of content marketing, but be sure to read Content Marketing's Unfinished Symphony on Curagami:
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We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.
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Bad links can kill your website's hard-won authority, reputation & traffic. Use Google's disavow tool to protect your site's traffic from SEO bandits.
Martin (Marty) Smith's insight:
This post shares two harrowing tales of "spam link attacks". One I experienced and, with my great team, fought our way out of one October several years ago. The other SproutContent.com share happened recently (so still an issue). Learn how to protect your hard-won digital assets from spam link attacks.
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Rather than narrow our definition of impact, we should use metrics to explore richness and diversity of outcomes. Via Mark E. Deschaine, PhD
Martin (Marty) Smith's insight:
Agree, the web is complex. We need metrics that help sort the wheat from the chaff.
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Clutter of Digital Marketing Added a postscript to our Curagami post entitled The Gravity of Digital marketing. Somehow I stumbled over a very cool chart from the "Opte Project" showing the web's density 2003 versus 2010.
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Plans Won't Save You
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Holiday Ecommerce Tips Magazine shares our secret trends, ideas and tips so you can have a record-setting holiday sales online this holiday season. http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa
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Everything you need to know before you can start to sell digital products online even without a large following.
Martin (Marty) Smith's insight:
Selling Stuff Online
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SEO #1 organic listings are great, but not all keywords are equal - of Scenttrail Marketing's top posts the most promise comes from a Google #3 because ...
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A lot of B2B companies in boring industries are intimidated by content marketing or just skip it all together. So what you’re not writing about the newest tech gadget that appeals to the mass market? Your content might not matter to most of them, but it does matter to some—your customers and your potential customers. Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Year But We're Boring * Tell A Story. * Make someone's life easier.
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Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power. * Social Shopping Nowists.
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Active vs. Passive
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Total Haiku Deck Views: 73,549
% Increase: 5% (10-2 - 11-4)
+ Views: 3,324 (in a month)
Trending Decks
#1 Crowdfunding Tips From The Clash http://shar.es/10JzN6
+127% views gain 330
#2: Gamify Content Marketing http://shar.es/10JzyC
+115% views gain: 618
#3 Tomorrow's Ecommerce http://shar.es/10Ji5W
+115% views gain 248
#4 Invisible Giant of the New SEO http://shar.es/10Jiw0
+113% views gain 428
#5 Five Holiday Design Tips http://shar.es/10JiIE
+112% views gain 92
Top Deck
Startups Tips From Warren Buffett http://shar.es/10JiM2
total views 8,100
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Gamify Content Marketing Blows Up
Yesterday I mentioned Gamify along with two other trending Haiku Decks. Gamify gained 1,010 views (+40% gain) in a day. A move that big usually means someone BIG shared. We will look around and figure out who to thank, and hope you will check out and share Gamify Content Marketing too.
THANKS.
Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.
Machine Learning & Big Data....the future??