“ Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neurom”
Via Sandra Pickering @opento, Abush
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Martin (Marty) Smith's comment,
February 9, 2014 7:46 PM
This was GREAT. Great share thanks. Marty
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Stelvio Gori's curator insight,
January 31, 2013 5:16 AM
Using it jointly withThroughput Accounting and you're done! |
Brian Yanish - MarketingHits.com's curator insight,
March 19, 2013 9:13 PM
Narrowing down that targeted buyers will save businesses $ in ad spend and make Facebook tons of $$$ as they sell your information. What do you get in return, family photos and a deal on a new pair of shoes. |
This is a great Slideshare. Branding archetypes page is worth the price of admittance. Archetypes form the core of personas and segments, something every Internet marketer is scrabbling to inject into their marketing.
Why care so much about personas and archetypes? Those concepts help create relevant marketing. Relevant marketing creates engagement and engagement becomes money.