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Top Haiku Decks
Haiku Deck is an easy to use cool tool perfectly timed for the visual marketing revolution we find ourselves within. We've created more than 30 Decks, but 11 stand out.
They stand out because they've been viewed more than 101,000 times, have almost 1,000 social shares and are the kind of easy to create content curation helping to define the lean content movement so dear to our friends at Scoop.it (another great lean content / visual marketing tool).
See our top 11 Haiku Decks
http://www.curagami.com/top-haiku-decks/?v=7516fd43adaa
See All of Our Haiku Decks
https://www.haikudeck.com/presentations/Martin.Smith
Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling heartbroken teens. But this creative isn’t all touchy-feely—it’s based on some hard data.
Marty Note
I'm tired of the MAN as IDIOT trend. 2014 seems to be a redemption year. Men and dads are leading the charge. For a long time the cardboard "stupid man" populated commercials, movies and TV for far too long.
I get it. The pendulum swings hither and yon, to and fro. Perhaps one of the web's conversational benefits is brands see customers as people instead of "consumers" or "users".
We are neither simply consumers or users.We are people caught in a divine comedy. MEN aren't cardboard stereotypes meant to supply a cheap punchline or a cliche or two. We men are hard working, confused and learning as we go much like our beautiful sisters.
If the web can eliminate nasty yet ubiquitous cardboard stereotypes every man on the planet will be in the web's debt. What great "men are for real" campaigns have you seen this year?
Confession: I have a slightly unhealthy early morning ritual. For the last five years—since I launched Hootsuite—the very first thing I’ve done every day after I wake up is take a peek at what our
Scoop.it Study
I've often thought Slideshare was the great underutilized weapon of content marketing. Thinking that and having the data to prove are two different things.
Thanks to the team at Scoop.it we now have the data to prove what I've FELT. In an extensive study the Scoop.it team shifted my thinking on Slideshare.
Always knew Slideshare was POWERFUL SEO VooDoo because I've had several decks BLOW UP such as:
http://www.slideshare.net/martinmartysmith/storytelling-new-seo
Absolute #1 position on "Storytelling is the new SEO" and has been top ranked for over a year.
http://www.slideshare.net/martinsellingzoe/content-marketing-network
This deck held on for a year and has slide out of ranking now.
You don't get much more SEO competitive than "Storytelling is the New SEO" and "Content Marketing Network so personal validation supports the Scoop.it team's great work here.
The other paradigm they shifted for me today was thinking of Slideshare as an important "visual marketing" tool. Decks are LEAN, FAST and VIRAL so great ways to share and build authority and traffic. Just wish I could get my Slideshare profile styled better. Anyone know the secret sauce for that?
Great work Scoopiteers!
Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights.
Via Lesley Rodgers, Gerrit Bes
Which Social Network Is Right For Your Business? [INFOGRAPHIC]
If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.
Via DashBurst, Gerrit Bes
Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes.
What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”
Marty Note
This is an imporant infographic because it move social into the find, herd and close aspect of business development where the ROI is substantial and undeniable.
Via Lauren Moss, John van den Brink, Gladys Pintado
This infographic reveals some surprising findings about what we share on Twitter -- and how we do it.
Via Gust MEES
Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.
Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.
Jure Klepic reports on this: “Who are these influencers and how DO we find them?
Is there some way of identifying those people who are connected to a critical mass of easily influenced people?"
The article analyzes some of the shortcomings of the approaches used today, while highlighting some of the new and more interesting services that focus on helping you or your company identify key influencers in a specific niche.
Informative. Useful. 7/10
Full article: http://jureklepic.com/2012/05/25/who-are-the-influencers-and-how-do-we-find-them/ ***** Another helpful piece of content from Robin. Marty
Via Robin Good
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Everything you need to know before you can start to sell digital products online even without a large following.
What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer. Key takeaways The types of content you tweet have significant impacts on attracting and keeping followers.Hashtags probably aren't dead.Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.
Just as it does with Rand, your account will likely have individualized factors that move the needle for you.You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.
Via Jeff Domansky, SocialEvolutionism
New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.
Wow, what a day for Invisible Giants. After my Haiku Deck account went down taking the fastest "views" deck we've ever created into the void we received a dramatic lesson in almost every "Invisible Giant" idea discussed.
TIME and the growing importance of "near real time" response was absent. Not anymore (lol). Wrote up what happened today as an example of "Invisible Giant" values and just how our online marketing world is turns on a different axis now.
Marty Note - Digital Listening Is Different
Cendrine and I are having a great conversation on G+ about the nature of listening online. Cendrine's great post shares TIps and Tools so you can become a tuned online listener.
Great post. Here is what I shared on G+:
Are You Listening...Digitally?
Digital #listening is different. Conversations provide nonverbal clues missing online, but online provides other kinds of clues. Online clues are easy to walk by without even knowing you just missed a clue.
Examples of missed online clues abound and include:
* Small Follow Back % (sends "we don't listen" signal).
* Pushing only YOUR content (need to act less proprietarily to become or act as an #authority ).
* Not curating or rewarding #ugc (User Generated Content).
* Not responding to @yourtwitter mentions with RTs and thanks.
* Not responding to direct @yourtwitter messages.
* Not responding to Twitter DMs in a timely way (can be made worse by not following enough people to be able to DM).
* Not being present on a major social net (like +Google+ ).
* Not asking questions & then curating response.
etc...
Could go on and on, but you get the idea. LISTENING online is different and few do it well.
FIND G+ Conversation
https://plus.google.com/102639884404823294558/posts/FgYhn3zoQQL
Pinterest Growing Fastest, Twitter Bottoming Out, 37% Using 2+ Social Nets: Pew Social Media Study [graphs]
A survey of 500 marketing pros found that while digital gets the most lip service, it receives only 1/4 of the budget.
5 Social Media Analytics Companies You Need To Check Out
Search Engine Journal
We don't need to remind you on the importance of social media analytics for marketers and businesses.
What Is Wiki-ization of Marketing When claims unsupported by social signals are considered "spam" marketing has been "wiki-ized". Content marketing is NOT solipsistic. Content marketing is a conversation. Lecture and you lose.
Create content unsupported by social media love (shares, links and links) and you lose. Do enough of this kind of one-sided unsupported marketing and you could lose BIG, be labeled a spammer, lose your place in Google or worse.
The wiki-izaiton of marketing brings new rules about The ASK and The GIVE important for any Internet marketing team to grasp and use. Don't forget Father Time since Google certainly doesn't. Follow tips outlined here and your marketing will be "wiki-ized", tribal and fun.
Denying marketing's undeniably social present and future at this late date is a sure prescription for disaster. Don't do that is my advice. Do understand how to wiki-ize your marketing.
A recent study revealed that almost half of companies are not monitoring their online social media communities.
More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns. Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way. This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.
Via Lauren Moss, Brian Yanish - MarketingHits.com
The CEO is not exactly tripping over themselves to integrate social media into your company's marketing plan. So, where does that leave you? You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The goal, to get them to sign off on putting major time and effort into a social media campaign....
Via Jeff Domansky
Many companies are still figuring out social media marketing. Businesses are starting to realize that Facebook and other social media channels can influence their target market to create massive traffic and sales. ...Today, if you can get your prospect to “like”, “comment”, and/or “share” your content on Facebook, you are indirectly marketing to their entire sphere of influence. One single “like” may potentially be seen by many friends on a person’s contact list.
It’s those secondary contacts that reflect how the audience has shifted dramatically and how the entire sales conversation is now different. It is the power of the amplification of conversations that start at “one to many” and then become exponential and move to “many to many”.
So how are big brands leveraging this power to their benefit?
Here are 10 ways that big brands are using Facebook to tap into this limitless potential....
[Jeff Bullas offers 10 colorful examples of brand success using Facebook - JD]
Via Jeff Domansky
You Like me…you really Like me. Wait. Maybe you don’t really Like me after all. According to our Facebook engagement metrics, only 1% of you actually react when we post. So, to keep the numbers up, our team posts more often, asks questions, runs polls, curates content, introduces more and more contests, and asks for your help to submit your pics and videos as part of our “user-generated” content campaigns.
We measure success by the Likes, comments, shares, the number of conversations, and reach. While the Likes are rising, we’re starting to recognize the pattern…I guess we never really defined why you should “Like” us beyond the initial click. We just took for granted that a Like equated to an opt-in.
***** Cool Scoop by Gregory. Marty
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