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Scoop.it!
Do social signals really play a big role in SEO? We know for certain that social media plays an essential role in increasing website traffic and creating awareness for your brand.
But can social signals also improve your rankings? Yes, they can.
Read more at: http://www.business2community.com/seo/how-social-signals-affect-seo-0448528 Via Antonino Militello 
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Scoop.it!
Social signals are paving the way for the future of search, but just how much influence might they have on the SERPs?
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Use Social Signals or Drown
that was the choice Google faced. They could fight against the social tide or use it. Then Navneet Panda stepped up with his new machine code algorithm and Google could use social signals to see just how clean or dirty our rooms really are/were.
Are social signals important to SEO? Absolutely. Is SEO still important to your ability to generate converting traffic? Absolutely.
Recently I wrote Storytelling Is The New SEO (on Slideshare) because one of the secret implications of social signals being used so extensively by search engines is we must create content that engages and is shared.
Not all content is up to that task, or, more accurately, our execution of some types of content such as heavily lawyer influenced terms is not up to the task of being shared.
My advice is to ONLY have content on your website someone will want to share.
Storytelling Is The New SEO
http://www.slideshare.net/martinmartysmith/storytelling-new-seo