BI Revolution

Moving Downstream
The factory became a self fulfilling prophecy Niraj Dawar's great book explains. We focused mass marketing on selling more not winning customer hearts, minds and loyalty.

To win tomorrow in a social / mobile / connected world our strategy and thinking must move downstream. We must become truly customer focused Dawar shares asking two great questions:

* Why do our customers buy from US?
* What more do our customers need?

If that sounds like we need new Key Performance Indicators we are thinking the same thing. Knowing and tracking why customers really love us feels like a great way to know what to create next and why.

Great book and SO RIGHT!

Welcome to 2014, a brand new year to look forward to and you know what this means, another list about tech companies. This time we look at another batch West Coast startups that we ...

Marty Note
I've been reading post after post about #startups to write my 2 part http://www.curatti.com  series on Startup Trends for 2014 and Ken Yeung's post for The Next Web is best I've read. 

@thekenyeung 

Post on The Next Web
http://thenextweb.com/insider/2014/01/12/20-west-coast-based-startups-watch-2014/20/  

In response to the unworldliness of uber-marketplaces like eBay, Shpock ("shop in your pocket") is a new iOS and Android app from Austrian startup, Finderly, which wants to return the local classified ads model used for selling goods peer-to-peer,...

Marty Note
This startup looks cool.

Dognition offers fun, science-based games to help reveal how your dog sees the world. This citizen science program collects and analyzes data to benefit all dogs.

An infographic summarizing some of the latest research reports on tech startups. Why they start, quit, struggle & what keeps them going. Startup perso