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Scoop.it!
Everything you need to know before you can start to sell digital products online even without a large following. 
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Scoop.it!
Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.
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Selling Stuff Online
This Jurij Burchenya post includes excellent tips and demonstrates one very cool content marketing idea. We love the big green "click this button to get a list" riff in this post.
Your content needs to appeal to readers and scanners. Jurij's big green button will encourage scanners to quickly get and use the essence of his article. Well done.
In addition to Jurij's tips we would add:
* Magazine Your Content - create expectations about what will happen each week, month or quarter and then exceed those.
* Create stores on scaled sites like Amazon, eBay and Etsy.
* Use PPC to teach you how to form offers and what content is gold.
* Gamify your content (see our Haiku Deck on the topic here: https://shar.es/1vgyKm ) with contests and games.
Do any two of those ideas plus the ditch digging Jurij's post describes and you will build a following, sell things and have fun. How do I know? I'm a former Director of Ecommerce who managed teams who made more than $30M online during my tenure :). Marty