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10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde)

10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde) | BI Revolution | Scoop.it
From tdwi.org - April 15, 2014 12:37 PM

Marty Note - 10 BI Trends
Business Intelligence is breaking out all over. It is as if we've reached some magic tipping point where things that were hard are not easier and our BI imagination is being sparked as a result. Here are 10 BI trends for this year and next (6 - 20 are from team at http://www.crowdfunde.com )

* Enterprise gets a handle on unstructured "Big Data".

* Search Will Improve Dramatically (agree).
* Mobility becomes bi-directional (you GET and GIVE via mobile).

* Enterprises come to terms with Big Data.

* Analytics Tools Vendors see importance of FAST and EASY.

CrowdFunde's Additions

* New Key Performance Indicators helps connect traffic and lead gen to conversion (what we are working on at http://www.crowdfunde.com ).

* How Social Media is changing everything become more clear (less search, more mobile and social).

* Expect a new flurry of WAZE.com-like crowdsoure apps.
* Expect more gamification for engagement and loyalty.
* Loyalty becomes LESS fickle as brands discover how to BE online creating community that wins hearts, minds, engagement and loyalty.


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Customer Service in the Age of the Internet of Things

Customer Service in the Age of the Internet of Things | BI Revolution | Scoop.it
From blogs.hbr.org - August 16, 2013 8:36 AM
Say goodbye to the user manual.
Martin (Marty) Smith's insight:

When Things Can Talk
When your refrigerator speaks will anyone be there to listen? In an "Internet of things" where everything that makes our lives easier, better or cooler is online chirping their needs (real and imagined) will we listen?

Before selling my house to help the Story of Cancer Foundation I had a fancy refrigerator that needed a "filter change" about every six weeks. I can imagine that meeting. The meeting where the fridge team said, "Eureka we can create ongoing revenue from FILTERS". 

I wasn't as up to speed on buying filters, as I should have been for two reasons:

* Lot of friction in the buying funnel. 
* Wasn't convinced of the need. 

It wasn't easy to buy those filters, but what if my fridge has a webpage with my credit card and filter frequency. Wouldn't I just say YES to a subscription that would assure I had filters just before the old one died? If the price was right why not. 

And the price should be right since if I sign up for a subscription that is projected money in the bank. As part of that subscription why not charge me to update the fridge's operating system every so often. By doing an upgrade across the web my fridge gets more efficient as it sits there without me doing anything other than saying YES. 

If this sounds like manufacturers are about to enter our world of Internet marketing you are correct! I've longed stated that the most important communication about any product is online. Now the most important customer satisfaction and ongoing revenue potential will come from any manufacturer's installed base. 

If that sounds like a revolution in manufacturing you are also correct. Manufacturers, somewhat insulated from the web now by distributor networks, are going to need to learn social media, email marketing and web design on their own (and fast). 

BTW, it isn't just, "An Internet of things," it is a MOBILE Internet of things so manufactures need to skip right over all the lessons they missed and move past GO to land on the Boardwalk of MOBILE Internet marketing.  

 

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Email Best "Off Peak" & What Does Trend Mean For Social Media Marketing? Experian Study

Email Best "Off Peak" & What Does Trend Mean For Social Media Marketing? Experian Study | BI Revolution | Scoop.it
From www.marketingcharts.com - March 4, 2014 1:11 PM
Perhaps it's a case of standing out from the crowd. For the second consecutive year, a report from Experian Marketing Services [download page] covering Q4 email activity has
Martin (Marty) Smith's insight:

Experian Study Email Open and Conversion Rates Best Off Peak
Send your email marketing when everyone else is and your response rates will suffer. The results of this study showing the off peak time of 8 to midnight converts the best reminds me of what a friend told me the other day.

My friend is a businesswoman mom and about ten other things. She explained that she likes to get in bed with her phone or tablet and curate her email. Most end up in the trash, but a great subject line or offer from a trusted source might get opened and might even prompt a buying decision.

The Experian study may have implications for blogging and social media marketing too. I've always been skeptical about the "right time" infographics that float around since they tend to form a consensus and I'm interested in avoiding the mob as much as possible.

VIral content goes viral for many reasons time of day may be one of them, but I doubt it. I think Experian's results should create a pause before we all pile on to creating Internet marketing lock stepped to some formula that doesn't work.  

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