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Rescooped by Martin (Marty) Smith from Marketing
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A Hero's Branding Journey Down Archetype Lane

From www.slideshare.net - February 9, 2014 7:45 PM

“ Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neurom”


Via Sandra Pickering @opento, Abush
Martin (Marty) Smith's insight:

This is a great Slideshare. Branding archetypes page is worth the price of admittance. Archetypes form the core of personas and segments, something every Internet marketer is scrabbling to inject into their marketing. 

Why care so much about personas and archetypes? Those concepts help create relevant marketing. Relevant marketing creates engagement and engagement becomes money. 

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Martin (Marty) Smith's comment, February 9, 2014 7:46 PM
This was GREAT. Great share thanks. Marty
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Visualize Who MAKES / COSTS You Money With Cool Customer Matrix

Visualize Who MAKES / COSTS You Money With Cool Customer Matrix | BI Revolution | Scoop.it
From insights.canopylabs.com - January 30, 2013 2:16 PM

Which of your customers is making you money and what customers are costing you money? Amazing how many companies can't answer this critical question. 

This Customer Data Matrix provides a way to visualize how many customers you have at what levels of lifecycle development.  

Martin (Marty) Smith's insight:

I'm a sucker for a matrix and this sales data matrix from @CanopyLabs is no exception. If your company can do the legwork this visualization could prove invaluable because:

* Hidden weaknesses come to the front. 
* Drags on profitability are clear.

* Best, most profitable, customers jump off the page.

* Strategy is easier to create. 

Ask the hard questions and use this matrix to visualize your customer lifecycle since it may surprise you in good and bad ways.  

 

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Stelvio Gori's curator insight, January 31, 2013 5:16 AM

 

Using it jointly withThroughput Accounting and you're done!
Martin (Marty) Smith's comment, January 31, 2013 5:12 PM
Agree!
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