BI Revolution

Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.

The Facebook ROI Mystery
This post combines several recent infographics one from my friend Bill Ross  @LinchpinSEO and another from @JeffBullas to ask a simple yet complex question. Does Facebook make money. 

I hate answering questions in the negative, but I can't see other way to answer this one. I called on a piece I wrote over a year ago - Social Media Marketing The Most Important ROI ( http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/) to answer in the negative. 

What if you DON'T create ROI losing social media marketing? The answer to that question is PAIN and then more PAIN. Even if you've failed 100 times my advice is to fail 100 more times, and to reframe your #SMM discussion. 

Ways to Reframe Your SMM ROI Thinking

• Don't require same ROI from Social as from everything else (go easier).
• Don't spend less than 10% of your marketing budget on social media.
• Be generous with conversion funnel attribution (very generous). 
• Don't look for Stimulus - Response curves in social. 
• Invest in social for our FUTURE even if you FAIL now. 
• Failing just means you need to test more. 
• Contests and Games, Games and Contests

Facebook and Social Media Marketing may be a mystery wrapped in an enigma, but stay the course. Keep at it even if it means failiing miserably 100 more times :). 

Timing Social Media Doesn't Work Life would be so SIMPLE if timing publication was important enough to matter. Not so much as it turns out.

Great followup conversation with David Amerland and Lyndon NA on Google Plus:https://plus.google.com/u/0/102639884404823294558/posts/4duDZbUQM9s

Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling heartbroken teens. But this creative isn’t all touchy-feely—it’s based on some hard data.

Marty Note
I'm tired of the MAN as IDIOT trend. 2014 seems to be a redemption year. Men and dads are leading the charge. For a long time the cardboard "stupid man" populated commercials, movies and TV for far too long.

I get it. The pendulum swings hither and yon, to and fro. Perhaps one of the web's conversational benefits is brands see customers as people instead of "consumers" or "users".

We are neither simply consumers or users.We are people caught in a divine comedy. MEN aren't cardboard stereotypes meant to supply a cheap punchline or a cliche or two. We men are hard working, confused and learning as we go much like our beautiful sisters.

If the web can eliminate nasty yet ubiquitous cardboard stereotypes every man on the planet will be in the web's debt. What great "men are for real" campaigns have you seen this year?

What Is Wiki-ization of Marketing

When claims unsupported by social signals are considered "spam" marketing has been "wiki-ized". Content marketing is NOT solipsistic. Content marketing is a conversation. Lecture and you lose.

Create content unsupported by social media love (shares, links and links) and you lose. Do enough of this kind of one-sided unsupported marketing and you could lose BIG, be labeled a spammer, lose your place in Google or worse. 

The wiki-izaiton of marketing brings new rules about The ASK and The GIVE important for any Internet marketing team to grasp and use. Don't forget Father Time since Google certainly doesn't. Follow tips outlined here and your marketing will be "wiki-ized", tribal and fun. 

Denying marketing's undeniably social present and future at this late date is a sure prescription for disaster. Don't do that is my advice. Do understand how to wiki-ize your marketing.  

Why Twitter’s Vine Is The Next Big Thing For Brands [INFOGRAPHIC]