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Why I'm Not A SEO 
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Total Haiku Deck Views: 73,549 #1 Crowdfunding Tips From The Clash http://shar.es/10JzN6
#4 Invisible Giant of the New SEO http://shar.es/10Jiw0
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Book by Alistair Croll and Ben Yoskovitz about using data to build a better startup faster, part of the Lean Startup series with Eric Ries and Ash Maurya from O'Reilly
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From
uxmag
The power of text analytics is now readily accessible through intuitive and openly available software. Running analysis is straightforward enough, as the examples in this article illustrate. However, the prerequisites of impactful insights haven’t changed. Proper problem definition, domain expertise, and stakeholder engagement are key to well-guided mining and actionable output—whether you’re improving a user interface or the broader user experience.
Via Luis Costa
Martin (Marty) Smith's insight:
Thanks to @Luis Costa for this great Scoop. Was looking for something like this just the other day as we discussed ways to understand the sentiment of online reviews :). M
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We created Curagami to answer a single vexing question. What content should you create and why? Our Curagami Reports answer that question for you.
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![How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | BI Revolution | Scoop.it](https://img.scoop.it/HOs-SDNhq8wC0ZJh2sx4WTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Brianne Mellon's curator insight,
May 7, 2014 10:44 AM
How to use social media to boost your brand. Good visuals! This post really speaks for itself. 
EZSelect's curator insight,
May 7, 2014 2:34 PM
Very good layout showing who's using which social media channels.
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Creating a distributed content network with widgets is a vast blue ocean of low cost, high reward Internet marketing today. Won't be that way for long.
Martin (Marty) Smith's insight:
Writing a post for ScentTrail Marketing about widgetizing content marketing and wanted a quick @HaikuDeck to help explain. Why more Internet marketing teams aren't using widgets to create a conent network they OWN, can speak to directly and that provides instant feedback is beyond me.
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Why is Content Marketing key for 2015 Conventional, single-thread, one-way, disruptive mass communication – like the television commercials that brands have long subsidized – is on the way out. T… Via massimo facchinetti
Martin (Marty) Smith's insight:
Yes 2015 is the year of content marketing, but be sure to read Content Marketing's Unfinished Symphony on Curagami:
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Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling heartbroken teens. But this creative isn’t all touchy-feely—it’s based on some hard data.
Marty Note
I'm tired of the MAN as IDIOT trend. 2014 seems to be a redemption year. Men and dads are leading the charge. For a long time the cardboard "stupid man" populated commercials, movies and TV for far too long.
I get it. The pendulum swings hither and yon, to and fro. Perhaps one of the web's conversational benefits is brands see customers as people instead of "consumers" or "users".
We are neither simply consumers or users.We are people caught in a divine comedy. MEN aren't cardboard stereotypes meant to supply a cheap punchline or a cliche or two. We men are hard working, confused and learning as we go much like our beautiful sisters.
If the web can eliminate nasty yet ubiquitous cardboard stereotypes every man on the planet will be in the web's debt. What great "men are for real" campaigns have you seen this year?
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Marty Note - Digital Listening Is Different
Cendrine and I are having a great conversation on G+ about the nature of listening online. Cendrine's great post shares TIps and Tools so you can become a tuned online listener.
Great post. Here is what I shared on G+:
Are You Listening...Digitally?
Digital #listening is different. Conversations provide nonverbal clues missing online, but online provides other kinds of clues. Online clues are easy to walk by without even knowing you just missed a clue.
Examples of missed online clues abound and include:
* Small Follow Back % (sends "we don't listen" signal).
* Pushing only YOUR content (need to act less proprietarily to become or act as an #authority ).
* Not curating or rewarding #ugc (User Generated Content).
* Not responding to @yourtwitter mentions with RTs and thanks.
* Not responding to direct @yourtwitter messages.
* Not responding to Twitter DMs in a timely way (can be made worse by not following enough people to be able to DM).
* Not being present on a major social net (like +Google+ ).
* Not asking questions & then curating response.
etc...
Could go on and on, but you get the idea. LISTENING online is different and few do it well.
FIND G+ Conversation
https://plus.google.com/102639884404823294558/posts/FgYhn3zoQQL
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We lucky few Internet marketers make sand castles on the beach and he tide is always coming in. I started this G+ summary of "tiny advantage" thinking how similar Internet marketing is to Outward Bound.
But Dual Survival is a more apt analogy. No one summit our new marketing Everest alone anymore. We need TEAMS of great climbers, Sherpas and rope...lots of ROPE :).
I remember the deer in the headlights look I got from my last boss, founder of one of the larger web dev companies in the southeast, when I told him the most valuable "product" we created wasn't an individual website or app as much as it was a team capable of creating that app, SEO or email marketing
The PROCESS is what remains after the tide sweeps all yesterday's hard work out to see. I remember he looked at me funny :).
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Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.
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Perhaps it's a case of standing out from the crowd. For the second consecutive year, a report from Experian Marketing Services [download page] covering Q4 email activity has
Experian Study Email Open and Conversion Rates Best Off Peak
Send your email marketing when everyone else is and your response rates will suffer. The results of this study showing the off peak time of 8 to midnight converts the best reminds me of what a friend told me the other day.
My friend is a businesswoman mom and about ten other things. She explained that she likes to get in bed with her phone or tablet and curate her email. Most end up in the trash, but a great subject line or offer from a trusted source might get opened and might even prompt a buying decision.
The Experian study may have implications for blogging and social media marketing too. I've always been skeptical about the "right time" infographics that float around since they tend to form a consensus and I'm interested in avoiding the mob as much as possible.
VIral content goes viral for many reasons time of day may be one of them, but I doubt it. I think Experian's results should create a pause before we all pile on to creating Internet marketing lock stepped to some formula that doesn't work.
