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Rescooped by Martin (Marty) Smith from Testing, testing!
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How to Share Infographics on Social Media - Best Practices [Infographic]

How to Share Infographics on Social Media - Best Practices [Infographic] | BI Revolution | Scoop.it
From madlemmings.com - February 5, 2014 1:56 PM
You should share infographics with your readers and social media fans! This post will show you how to do it the right way.

Via massimo facchinetti, Brian Yanish - MarketingHits.com, Lauren Moss, Grace Ashley
Martin (Marty) Smith's insight:

Cool tips infographic about how to share infographics with attribution and on different social nets. 

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Patrick Killian's curator insight, February 3, 2014 10:53 PM

If you thought sharing infographics was beyond you reach, take a look at his simple guide. It gives you some simple guidlines for how to do it and reap the benefits.
Richard Baxter's curator insight, February 5, 2014 4:46 AM

Golden rules or olden rules - innovation in infogrpahics is breaking some if not all of these rules!
Amy Williamson's curator insight, February 6, 2014 4:16 AM

Using infographics in social media, and how to do it right!
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Which Social Network Is Right For Your Business? [INFOGRAPHIC]

Which Social Network Is Right For Your Business? [INFOGRAPHIC] | BI Revolution | Scoop.it
From www.mediabistro.com - May 19, 2013 11:03 AM
Which Social Network Is Right For Your Business? [INFOGRAPHIC]
Martin (Marty) Smith's insight:

Hepful infograhic for SMBs.

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AdriM's curator insight, May 21, 2013 12:34 AM

You want your business to get into social media and you don't know with which social network to start? Check this out!
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Rescooped by Martin (Marty) Smith from MarketingHits
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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | BI Revolution | Scoop.it
From www.mediabistro.com - April 19, 2013 1:58 PM

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

The New Sales Kakuki & Social Media Metrics

Remember that Heuy Lewis song, "I Need A New Drug"?  We need new METRICS. You can see my first stab an fully valuing the social ecosystem on Google Plus: https://plus.google.com/u/0/102639884404823294558/posts/PzEcByR7ptH 

Not pretty but a start. This infographic is a good start too. It is asking the right question in the right way, "Are You Monitoring What Really Matters". 

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Martin (Marty) Smith's comment, April 19, 2013 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 
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Rescooped by Martin (Marty) Smith from Social Media e Innovación Tecnológica
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IT B2B: Why Social Media Should Be Your Biz Dev Friend [Infographic]

IT B2B: Why Social Media Should Be Your Biz Dev Friend [Infographic] | BI Revolution | Scoop.it
From www.radian6.com - November 24, 2012 8:46 AM

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.

LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.


According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes.

What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”


Marty Note
This is an imporant infographic because it move social into the find, herd and close aspect of business development where the ROI is substantial and undeniable. 

 


Via Lauren Moss, John van den Brink, Gladys Pintado
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State of Digital Marketing 2014 [Infographic] - SocialTimes

State of Digital Marketing 2014 [Infographic] - SocialTimes | BI Revolution | Scoop.it
From socialtimes.com - January 28, 2014 9:47 AM
A survey of 500 marketing pros found that while digital gets the most lip service, it receives only 1/4 of the budget.
Martin (Marty) Smith's insight:

Surprised to see ad budgets still 75% traditional meda, 25% digital. Should be other way around. Like turning a battleship. Love the "Have Generated Revenue from Social Media" stat as if anyone would know (lol).

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Social Media Marketing: Don’t Try To Time It - ScentTrail Marketing

Social Media Marketing: Don’t Try To Time It - ScentTrail Marketing | BI Revolution | Scoop.it
From martinmartysmith.com - May 9, 2013 7:25 PM

Timing Social Media Doesn't Work Life would be so SIMPLE if timing publication was important enough to matter. Not so much as it turns out.


Great followup conversation with David Amerland and Lyndon NA on Google Plus:https://plus.google.com/u/0/102639884404823294558/posts/4duDZbUQM9s

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INFOGRAPHIC: What Makes Social Media so Influential?

INFOGRAPHIC: What Makes Social Media so Influential? | BI Revolution | Scoop.it
From dashburst.com - February 19, 2013 11:59 PM
If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

Via DashBurst, Gerrit Bes
Martin (Marty) Smith's insight:

Like this infographic, but there are a few missing social media marketing ideas such as connection, sharing and community building. All of those ideas are implied by these stats, but the way this infographic is formed the means seem to be the end. 

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