Social media is how we interact with friends, family, co-workers, brands, and media. It is a wonder, then, that so many of today’s executives are so hesitant to use this form of communication on a regular basis. It is time to practice more and read less.
The first imperative for CMOs is to deliver value to empowered customers. That means finding out who these customers are, what they want and how they would like to interact with the organization. It’s not just a question of understanding their immediate needs and preferences. It’s also a question of understanding what they value and how they behave.