Why £300 is the most tempting price tag of all - Daily Mail | consumer psychology | Scoop.it
From www.dailymail.co.uk - March 14, 2015 3:30 AM

"It wasn't that long ago that spending £300 out shopping was extravagant. But now it has become the so-called ‘sweet spot’ for brands. So how are people rationalising splashing the cash for just one item? ..."

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