consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Target tops consumers’ list for best holiday ads

Target tops consumers’ list for best holiday ads | consumer psychology | Scoop.it

"A recap of consumers' favorite ads from the 2014 holiday season ..."

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Here's a timeline of brands scoring big in social media this year

Here's a timeline of brands scoring big in social media this year | consumer psychology | Scoop.it

"It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's scored goals aplenty last summer ..."

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50 smartest companies 2014 - MIT Technology Review

50 smartest companies 2014 - MIT Technology Review | consumer psychology | Scoop.it

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Which brands boomed and which ones busted in social media this year?

Which brands boomed and which ones busted in social media this year? | consumer psychology | Scoop.it

"Between constant tweaks to Facebook's algorithm, changes to Twitter and the rise of Instagram, social media has certainly kept marketers on their toes this year ..."

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The top viral ads that graced our screens in September 2014. [VIDEO]

The top viral ads that graced our screens in September 2014. [VIDEO] | consumer psychology | Scoop.it

"The top viral ads that graced our screens in September 2014 ..."

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Here are the most effective ads of 2014 (So far)

Here are the most effective ads of 2014 (So far) | consumer psychology | Scoop.it

"...The company scores ads two ways: by category average and with its "Ace Score," which is a measure of ad creative effectiveness based on viewer reaction to national TV ads ..."

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5 Social Media Advertising Trends to Watch for in 2014

5 Social Media Advertising Trends to Watch for in 2014 | consumer psychology | Scoop.it

"2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here are five trends to watch for next year..."

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What Will Make Consumers Tick in 2014?

What Will Make Consumers Tick in 2014? | consumer psychology | Scoop.it

"A research firm has released its forecast of key trends it believes will drive or significantly impact consumer mindset and behavior in 2014..."

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The Top 7 Social Media Marketing Trends That Will Dominate 2014

The Top 7 Social Media Marketing Trends That Will Dominate 2014 | consumer psychology | Scoop.it

"With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources..."

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Top 10 retail IT stories of 2014

Top 10 retail IT stories of 2014 | consumer psychology | Scoop.it

"It’s been a busy year for retail as the industry proves it is leading the way in the adoption of technology innovation ..."

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The best and worst branding of 2014

The best and worst branding of 2014 | consumer psychology | Scoop.it

"Plus: The year's top essays and stories on branding ..."

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The 2014 influential business book shortlist

The 2014 influential business book shortlist | consumer psychology | Scoop.it

"It is the end of the year and a time to look back upon a full year of ideas and try to take stock of what the biggest ideas and insights were.  For the past several months, I have been curating my annual Non-Obvious Trend Report and spending time ..."

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YouTube’s most popular ads of 2014

YouTube’s most popular ads of 2014 | consumer psychology | Scoop.it

"Google's YouTube on Tuesday announced the 10 most popular ads across its service in 2014 ..."

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The top 25 most influential content marketing brands of 2014

The top 25 most influential content marketing brands of 2014 | consumer psychology | Scoop.it

"Ninety-three percent - that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute ..."


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What happened to Adidas?

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Eight of the best social campaigns from June 2014

Eight of the best social campaigns from June 2014 | consumer psychology | Scoop.it

"Another month has passed, so it’s time for us to round up some of the more noteworthy social campaigns we’ve seen in June ..."

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Six Trends That Will Shape Consumer Behavior This Year - Forbes

Six Trends That Will Shape Consumer Behavior This Year - Forbes | consumer psychology | Scoop.it

"2014 looks set to be a year of demanding more ..."

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Super Bowl Ad Tracker: What to Expect in the 2014 Game

Super Bowl Ad Tracker: What to Expect in the 2014 Game | consumer psychology | Scoop.it

"Welcome to Adweek's Super Bowl Ad Tracker, where we post everything we know about the advertising planned for the 2014 game. Priced at a whopping $4 million per 30 seconds, the game's ad slots were already sold out months in advance..."

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10 Hot Tech Consumer Trends of 2014 [INFOGRAPHIC]

10 Hot Tech Consumer Trends of 2014 [INFOGRAPHIC] | consumer psychology | Scoop.it

"Twenty thirteen is almost over, and now, it is the right time to gaze into the next year and see what 2014 holds for consumer trends. Making small changes to the ways we communicate and use the internet will have a huge impact on social as a whole..."

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14 Brand Trends for 2014 - Business 2 Community

14 Brand Trends for 2014 - Business 2 Community | consumer psychology | Scoop.it

"A few days ago, I was sent a list of 14 Brand Trends for 2014, as proposed by Robert Passikoff with Brand Keys. I thought there was an interesting mix of items that cover experience, marketing, data, digital, and more – interesting enough to share with you..."

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Shonisani Masidwali's curator insight, December 10, 2013 2:37 AM

Here are the 14 trends for 2014...... my favourite will have to be "Brands Will Get Emotional" and "Content Is King" something we should look ot for in the year 2014.