PK starts Bollywood's Rs 100 crore online club - Times of India | consumer psychology | Scoop.it
From timesofindia.indiatimes.com - January 30, 2015 6:22 AM

"Aamir Khan starrer PK has become the first Bollywood film to gross Rs 100 crore from online bookings, signaling that internet economy is beginning to seriously influence India’s moviegoing habits ..."