consumer psychology

"Sporting brand Adidas and Lionel Messi have partnered to produce a 'Cloud White' Samba sneaker, representing his iconic 2022 World Cup title ..."

"Adidas floundering after celebrity deals with Kanye West and Beyoncé didn't go so hot and an incredible amount of money is involved ..."

"Thom Browne has prevailed in the trademark-centric fight waged against it by Adidas, with a jury finding no infringement or dilution..."

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"The Yung Series site is straight out of the dark days of early web design – but it's all thoroughly modern underneath ..."

"The brand worked with its creative agency, TBWA\NEBOKO, to bring the initiative to life.. From Campaign US ..."

"Adidas will slash its 2022 dividend, the sporstwear maker said on Wednesday, after warning a split with the artist formerly known as Kanye West could push it to its first annual loss in three decades this year ..."

"Adidas CEO Bjørn Gulden said 2023 "will be a year of transition" ..."