"On some estimates, three-quarters of household spending power in Africa will lie with women within a decade, but research indicates that current marketing efforts are failing to resonate with this group and budgets are being wasted ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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From
mg
"Fatima Sullivan, head of retail at DHL Express for sub-Saharan Africa explains: “With improved infrastructure, in terms of information and communications technology, and online ..." 
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"African agriculture has long been a symbol of the continent's poverty. But that is starting to change ..."
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"Jackie Nickerson's portrait series, Terrain, aims to close the gap between African farmers and the consumers of the stuff they produce ..."
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"International brands planning to enter African markets need to work hard to achieve their goals, a leading industry figure has said, as he warned that too many display ignorance and arrogance..."
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