consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Eight iconic American logos that changed branding forever

Eight iconic American logos that changed branding forever | consumer psychology | Scoop.it

"Here's what you can learn from these hugely successful US brand logos ...."

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This is the most hated airline on social media - Yahoo Travel

This is the most hated airline on social media - Yahoo Travel | consumer psychology | Scoop.it

"More and more people are turning to social media to air their grievances about airline customer service. But the airline getting the most hate on social media is ..."

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Google, Facebook, Amazon and others thrive despite objections

Google, Facebook, Amazon and others thrive despite objections | consumer psychology | Scoop.it

"European consumers may criticize Facebook’s privacy policies or working conditions at Amazon, but they are still hooked on American technology companies ..."

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Watch how fast Americans spend money in real time

Watch how fast Americans spend money in real time | consumer psychology | Scoop.it

"Americans are the top consumers in the world.
To illustrate how quickly Americans spend, consumer savings app Retale has put together a chart that counts spending from the moment you click on the page ..."

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International fast food roundup: Fish-shaped fish sticks and a creme egg McFlurry

International fast food roundup: Fish-shaped fish sticks and a creme egg McFlurry | consumer psychology | Scoop.it

"For American fast-food chains, their international subsidiaries serve as a research lab where they can inflict strange food combinations on the unsuspecting public ..."

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The story behind AOL's iconic yellow running man

The story behind AOL's iconic yellow running man | consumer psychology | Scoop.it

"The little guy who got to the top of the Buddy List was inspired by postwar American imagery ..."

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Alibaba: The new face of American e-retail? | Technology content from IndustryWeek

Alibaba: The new face of American e-retail? | Technology content from IndustryWeek | consumer psychology | Scoop.it

"Alibaba Group's move to the U.S. is threatening to change everything we know about e-retail. Manufacturers need to get ready ..."

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Place branding with personality

Place branding with personality | consumer psychology | Scoop.it

"...I love Amsterdam and I love the confident and friendly demeanor of the people living there. But for the Americans who have not been touched by what Holland has to offer, the launch in May of the campaign ‘Holland: The Original Cool’ is sure to stimulate some attention..."

Peter Wilkinson www.peter.uk.com's curator insight, June 6, 2013 5:38 AM

Place branding with personality - here is an interesting article