Eight years ago, Apple made a monumental mistake. Today, their apology is still a masterclass in how brands can recover from a blunder | consumer psychology | Scoop.it
From incafrica.com - March 23, 2023 1:36 PM

"How brands say sorry to save face. Humans are social creatures. We jump aboard moral bandwagons. This is especially true in the digital age. We light our Internet torches and march together toward the common enemy ..."

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