How wearable tech is pushing the boundaries of consumer research | consumer psychology | Scoop.it
From blog.autographer.com - June 30, 2013 2:04 AM

"...As a researcher I’m tasked with the deceptively difficult job of understanding everyday human behaviours and translating these into meaningful opportunities that can help brands create products, services and experiences that are far better suited to people’s real needs. This involves hanging out with people..."