consumer psychology
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Real-life consumer psychology – with a touch of technology
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British Airways says Don't Fly, takes plane through the digital streets - Economic Times

British Airways says Don't Fly, takes plane through the digital streets - Economic Times | consumer psychology | Scoop.it

"A survey rated Don't Fly as being the most impactful of the Olympic campaigns, beating heavyweights like Adidas. The commercial got a million plays in the first two weeks ..."

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BA takes to beacons: News from warc.com

BA takes to beacons: News from warc.com | consumer psychology | Scoop.it

"British Airways has become the latest business to embrace beacon technology, introducing it into Terminals 3 and 5 at Heathrow airport, following a short trial at its head office ..."

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