Shattered Your Laptop Screen? Corning Feels Your Pain in Brilliant 'Brokeface' Ads | consumer psychology | Scoop.it

"IDEA: When you break the screen of your smartphone, tablet or laptop, a part of you breaks, too. "Our technology and our sense of self—they're both very fragile, and they're increasingly intertwined," said Doremus copywriter Martin Sargent.."

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