"We asked the Chief Marketing Officer of Bud Light's parent company about how the viral "Dilly Dilly" campaign came to be ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"The pre-game release of big-ticket Super Bowl ads has picked up steam with the unveiling of Bud Light's 90-second "Coin." The new "Up for whatever" installment drops an unsuspecting guy into a life-size game of Pac-Man ..." 
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Scoop.it!
"Bud Light debuted their new prominent nutrition labels during the NFL playoff games last weekend, which features the total number of calories (110) and carb count (6.6 grams) in each 12-ounce beer, according to Bloomberg ..."
Scoop.it!
"As the company behind Bud Light, the official beer of the National Football League, Anheuser-Busch In Bev has some major pull in professional football ..."
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