"Qatar's last-minute decision to ban alcohol at World Cup stadiums has left Budweiser with loads of beer left on its hands. The company has an innovative solution to offload it ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"For the first time in over a decade, Budweiser will tackle drunken driving during the Super Bowl ..." 
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"We hadn't seen any major breakout hits among the 2014 Super Bowl teasers and full ads this week. But this 60-second Budweiser spot from Anomaly, released Wednesday morning, is destined for great things ..."
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"At one time, there was nothing more American than sipping on an ice-cold Budweiser or biting into a Whopper. But those days are gone. Times have changed and some of America's most famous brands have fallen into foreign hands. ..."
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"Until the November election, Budweiser is swapping out everything on its can including its own name to be as patriotic as possible ..."
Leona Ungerer's insight:
Here is a case study about this development.
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![The top viral ads that graced our screens in September 2014. [VIDEO] | consumer psychology | Scoop.it](https://img.scoop.it/PIvmW5fBH1BAxwaW1e3ouzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"The top viral ads that graced our screens in September 2014 ..."
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"Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the success of the brand's similarly modeled domestic run last summer with Jay-Z..."
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