"The e-commerce giant is seeking to boost its luxury positioning by cracking down on fakes and dupes, and is teaming up with brands to do so ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Called "the jeweller of kings and the king of jewellers” by King Edward VII, Cartier continues to refine and redefine its growth strategy for new generations ..." 
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Scoop.it!
"Quality, exclusivity and craftsmanship are some of the characteristics traditionally associated with luxury brands, but to compete in today's market, brands must tap into the modern consumer mindset, according to a leading marketing strategist ..."
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