The seven types of Christmas ads | WARC | consumer psychology | Scoop.it
From www.warc.com - November 23, 2017 8:56 AM

"The modern Christmas ad is deeply associated with John Lewis and its mega-successful formula of tear-jerkingstorytelling and thoughtful gifting. But that’s just one of several strategies retailers and other brands use to win hearts at Christmas time, observes Tom Ewing of System1 Group ..."

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