consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Ten biggest brand fails of 2018 | Adage India

Ten biggest brand fails of 2018 | Adage India | consumer psychology | Scoop.it

"Tone-deaf ads and racist tweets and taglines—many brands have yet to master the simplest rule of marketing: Don't piss..."

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Do diffusion lines still make sense? - The Business of Fashion

Do diffusion lines still make sense? - The Business of Fashion | consumer psychology | Scoop.it

"Since their inception, second-tier “diffusion” lines like Emporio Armani, D&G and Marc by Marc Jacobs, which combined the halo of a designer brand with more accessible fabrications and lower price points, grew to become ..."

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