consumer psychology
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Real-life consumer psychology – with a touch of technology
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Genes may contribute to making some nations happier than others: First study to show link between genetic make-up and perceived national happiness

Genes may contribute to making some nations happier than others: First study to show link between genetic make-up and perceived national happiness | consumer psychology | Scoop.it

"The citizens of nations that rate themselves happiest display a specific genetic feature: their DNA is more likely to contain a specific allele involved in sensory pleasure and pain reduction, say researchers ..."

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How 23andMe cashes in on consumers' genes | MIT Technology Review

How 23andMe cashes in on consumers' genes | MIT Technology Review | consumer psychology | Scoop.it

"How a consumer genetics company amassed a database of willing research participants ..."

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