consumer psychology
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Real-life consumer psychology – with a touch of technology
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Diet Coke prints literally millions of unique labels for new 'It's Mine' campaign

Diet Coke prints literally millions of unique labels for new 'It's Mine' campaign | consumer psychology | Scoop.it

"Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine." Every 12-ounce glass bottle ..."

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Diet Coke prints 2 million unique labels in latest stroke of packaging genius

Diet Coke prints 2 million unique labels in latest stroke of packaging genius | consumer psychology | Scoop.it

"You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs ..."

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