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Real-life consumer psychology – with a touch of technology
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Chinese brands pile in to sponsor World Cup | WARC

Chinese brands pile in to sponsor World Cup | WARC | consumer psychology | Scoop.it

"China’s national football team won’t be taking part in the FIFA World Cup in Russia next year, but that hasn’t deterred a series of leading Chinese brands from signing up as sponsors ..."

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How video games are changing the way soccer is played

How video games are changing the way soccer is played | consumer psychology | Scoop.it

"Games like FIFA that were designed to reflect the sport’s reality have helped alter it, influencing professional players and front offices ..."

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Twenty-five free FIFA World Cup 2014 wallpapers for iPhone

Twenty-five free FIFA World Cup 2014 wallpapers for iPhone | consumer psychology | Scoop.it

"The 2014 FIFA World Cup is almost upon us, with both teams and fans flocking to Brazil in preparation for the games. Football mania is spreading around the globe and everyone is gearing up for the event ..."

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Fifa: the video game that changed football | Simon Parkin

Fifa: the video game that changed football | Simon Parkin | consumer psychology | Scoop.it

"The Long Read: Fifa belongs to a select group of titles familiar to people who have no interest in gaming – or even real football. What’s the secret of its success? ..."

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A look into: The World Cup logo designs from 1930 – 2014

A look into: The World Cup logo designs from 1930 – 2014 | consumer psychology | Scoop.it

"The FIFA World Cup has been and will always be the most celebrated football tournament throughout the years. Various aspects of the game has generated much hype. This includes the official logo design and this year is no different ..."

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