consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Alfa Romeo banks heavily on 'fastest in world' SUV

Alfa Romeo banks heavily on 'fastest in world' SUV | consumer psychology | Scoop.it

"Success will lean heavily on performance, Italian style and technology ..."

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Jeep is making limited-edition mud masks for adventure-deprived city Jeeps

Jeep is making limited-edition mud masks for adventure-deprived city Jeeps | consumer psychology | Scoop.it

"Jeep's 75th anniversary is going swimmingly, at least in terms of the marketing. The Fiat Chrysler brand ran those two great commercials on Super Bowl 50 ..."

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Fiat Chrysler targets kids though social media to sell minivan

Fiat Chrysler targets kids though social media to sell minivan | consumer psychology | Scoop.it

"Fiat Chrysler Automobiles, which popularized the minivan three decades ago and remains its top seller, is seeking to stay on top with a social media campaign targeting its new Chrysler Pacifica model directly at the people squabbling in the backseats - American kids ..."

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More than 100 crashes caused by confusing Jeep, Chrysler, Dodge Gear Shifters

More than 100 crashes caused by confusing Jeep, Chrysler, Dodge Gear Shifters | consumer psychology | Scoop.it

"For most vehicles, shifting into "Park" seems to be a simple task. But for thousands of people who own Fiat Chrysler cars, that's not the case. Federal regulators expanded their investigation into ..."

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