consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Did a slave make your sneakers? The answer is: probably

Did a slave make your sneakers? The answer is: probably | consumer psychology | Scoop.it

"Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile Adidas, Lululemon, and Gap had the most slavery-free supply chains ..."

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Inside the psychology of your logo: There's a reason Gap's redesign was such a ... - City A.M.

Inside the psychology of your logo: There's a reason Gap's redesign was such a ... - City A.M. | consumer psychology | Scoop.it

"While they’re commonly called “intangible assets”, logos matter ..."

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The new, subtle ways the rich signal their wealth

The new, subtle ways the rich signal their wealth | consumer psychology | Scoop.it

"As luxury goods become more accessible, the educated elite are changing how they mark their social position – not with luxury goods, but with less obvious status symbols ..."

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Gap realizes “normal” clothing isn’t a trendy selling point, offers heavy discounts

Gap realizes “normal” clothing isn’t  a trendy selling point, offers heavy discounts | consumer psychology | Scoop.it
Dressing normal, even celebrities do it.
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