consumer psychology
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Real-life consumer psychology – with a touch of technology
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Why General Mills and Campbell Soup are investing in up-and-coming food brands

Why General Mills and Campbell Soup are investing in up-and-coming food brands | consumer psychology | Scoop.it

"With cereal sales taking a dive over the last three years, according to Nielsen, and younger consumers, in particular, gravitating toward healthy, organic snacks or fresh fruits and vegetables, CPG giants are looking for ways to innovate and enter ..."

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Cheerios Protein attracts false advertising lawsuit from consumer watchdog - The Inquisitr

Cheerios Protein attracts false advertising lawsuit from consumer watchdog - The Inquisitr | consumer psychology | Scoop.it

"Cheerios, and its maker General Mills, aren’t having a good year. General Mills keeps attempting to bring out new varieties of Cheerios, the brand which made ..."

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General Mills is serving Wheaties, the Breakfast of Champions, to younger ... - New York Times

General Mills is serving Wheaties, the Breakfast of Champions, to younger ... - New York Times | consumer psychology | Scoop.it
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Where on earth is Buzz? Why Honey Nut Cheerios nixed its busy bee.

Where on earth is Buzz? Why Honey Nut Cheerios nixed its busy bee. | consumer psychology | Scoop.it

"General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please ..."

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Five cereals Twitter users are desperate to bring back

Five cereals Twitter users are desperate to bring back | consumer psychology | Scoop.it

"When General Mills relaunched its sugary French Toast Crunch cereal on Friday after an eight-year hiatus, Twitter exploded with gratitude. Ever since, the cereal has been consistently trending on Twitter ..."

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