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Real-life consumer psychology – with a touch of technology
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Germany has ordered Amazon to stop taking advantage of people who can’t spell “Birkenstock”

Germany has ordered Amazon to stop taking advantage of people who can’t spell “Birkenstock” | consumer psychology | Scoop.it

"Germany is saving consumers from their own poor spelling. A German court has barred Amazon from drawing in online shoppers who misspell iconic German sandal maker Birkenstock in their Google searches, Reuters reports. Amazon reportedly won business for common Birkenstock misspellings by booking variants like "Brikenstock," ..."

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Germany’s hidden hunger: On the breadline in Europe’s richest country

Germany’s hidden hunger: On the breadline in Europe’s richest country | consumer psychology | Scoop.it

"At a food bank in one of Germany’s wealthiest areas, growing poverty sparks anger ahead of upcoming elections ..."

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Is Amazon’s beauty dominance set to start in Germany?

Is Amazon’s beauty dominance set to start in Germany? | consumer psychology | Scoop.it

"Germany is proving one country where Amazon appears to be finding its feet with beauty ecommerce, according to a new report by think tank L2 ..."

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Where Puma and Adidas were like Hatfields and McCoys

Where Puma and Adidas were like Hatfields and McCoys | consumer psychology | Scoop.it

"The German town of Herzogenaurach, long divided over sneakers, finally agrees to a truce ..."

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Video: Germany's Dirndl Revival

Video: Germany's Dirndl Revival | consumer psychology | Scoop.it

"Long considered the dusty uniforms of an older, more conservative generation of Bavarian women, dirndls are making a comeback, even catching the eye of fashion designers..."

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Scientists must prove fracking won’t harm beer water sources: German Brewers

Scientists must prove fracking won’t harm beer water sources: German Brewers | consumer psychology | Scoop.it

"The Association of German Brewers – whose members include Anheuser-Busch InBev Deutschland – tells BeverageDaily.com it wants a moratorium on natural gas fracking in the country, amidst fears the process could pollute members'..."

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Ten things you use every day and had no idea were invented by Germans 

Ten things you use every day and had no idea were invented by Germans  | consumer psychology | Scoop.it

"Germany has an impressive legacy of scientific research, engineering and design. Many things such as Mercedes cars and Bosch washing machines are recognised around the world but here are 10 everyday items you didn't even realise were German."

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The history of Volkswagen

The history of Volkswagen | consumer psychology | Scoop.it

"In the video above we look at the history of Volkswagen, which begins in Wolfsburg, Germany, in the year 1937 ..."

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Germans love Spezi, the ‘swamp juice’ soda. Will anyone else?

Germans love Spezi, the ‘swamp juice’ soda. Will anyone else? | consumer psychology | Scoop.it

"The cola-citrus soft drink called spezi can put off outsiders with its murky, brown appearance. A boutique soda maker from Hamburg is seeking converts outside the German-speaking world ..."

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Wundercar is bringing Lyft-style ridesharing to Europe

Wundercar is bringing Lyft-style ridesharing to Europe | consumer psychology | Scoop.it

"Wundercar, a ride-sharing service based in Germany, is set to launch in private beta next week in Berlin, bringing potential for passengers wanting a taxi-like experience, but without the cost of an actual taxi ..."

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GoEuro’s Multi-Mode Travel Platform Launches In Germany & The U.K. To Take The Strain Out Of Route Planning | TechCrunch

GoEuro’s Multi-Mode Travel Platform Launches In Germany & The U.K. To Take The Strain Out Of Route Planning | TechCrunch | consumer psychology | Scoop.it

"After closing a $4m round in March, led by Battery Ventures and Hasso Plattner Ventures, Berlin-based multi-mode travel search platform GoEuro has now launched its website in open beta in the U.K..."

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