"Remember the controversial Kendall Jenner Pepsi ad? Contrast that with the props Gillette received for its "The best men can be" ad ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Dollar Shave Club is known for its ads poking fun at competitors like Schick and Gillette, claiming last month to have become the No 2 ..." 
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"The athletes gathering next month in Rio may be dazzling spectacles of human achievement, but getting there took a lot of ugliness. A new Olympic ad from Gillette tackles a familiar angle on sports-themed marketing—the grueling road to greatness ..."
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"When most people hear “GILLETTE”, one thing comes to mind—Razors. That’s to be expected, since safety razors were invented by King C. Gillette in 1903, and the product in various forms has been the core of the company’s business ever since ..." Via Abey Francis, aman
Abey Francis's curator insight,
December 15, 2013 5:01 AM
One Gillette success, Right Guard Deodorant, was market leader in the 1960’s. Right Guard was one of the first Aerosols, and it became a family product which was used both by men and women. However, the product has not changed although the deodorant market has become fragmented with the introduction of antiperspirants, various product forms and applicators, and many different scents. As a result, Gillette slipped to third position in deodorant sales behind P & G and Colgate—Palmolive.
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