consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Ikea renames its products after common Google searches in new ad

Ikea renames its products after common Google searches in new ad | consumer psychology | Scoop.it

"Ikea has long been known for the quirky names it gives to its products, but a new ad campaign sees these monikers get even stranger ..."

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People's deepest, darkest Google searches are being used against them

People's deepest, darkest Google searches are being used against them | consumer psychology | Scoop.it

"On the Internet, search queries are used to target vulnerable consumers ..."

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