"The pilot, which will start in five stores later this month, is a significant step toward Gucci blending its Web3 and physical communities ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"How the dream team of CEO Marco Bizzarri and creative director Alessandro Michele are reinventing luxury brand Gucci for the next generation of customers, the millennials. They are doing it by Bizzarri giving Michele free rein on the creative side ..." 
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"Italy's Gucci will stop using fur in its designs from next year, joining a growing number of fashion houses looking at alternatives after coming under pressure from animal rights activists and changing consumer tastes ..."
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"Shortly after Gucci was called out for ripping off iconic bootleg artist Dapper Dan, the brand has been accused of plagiarizing yet again. This time, the accusations come from two separate artists, who both noticed a striking similarity between their work and items in Gucci's most recent cruise ..."
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"In the months since Chinese e-commerce behemoth Alibaba began trading shares in its Cayman Islands-based holding corporation on the New York Stock Exchange, entities ranging from the Chinese government to the owner of Gucci have accused the company ..."
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"Balenciaga retained its position as the world's hottest brand for the second successive quarter in The Lyst Index for the last quarter of 2021. Prada ranked third, moving..."
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"Over 6 million shoppers browsed online for a Gucci bag, belt or shoe between October and December 2018 ..."
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"Men can now don the latest designer threads without being spurned and that is causing unprecedented growth in the global menswear market, fashion experts say ..."
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"...Through Google Business Photos the label is able to give a 360-degree view of the inside of the store through the Google Maps feature. Since the store opened in June, Gucci is likely trying to increase awareness of the location and encourage consumers to stop in..."
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