"For decades, marketers have been preoccupied with finding the true pathways to customer loyalty. This article aims to clarify the psychological drivers and social processes underlying customer loyalty through the lens of brand communities ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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" We’ve been writing a lot about Instagram lately, and with good reason. The platform has shown immense growth in recent years, and it’s only getting bigger. Like my friend Jordan mentioned in ..." 
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"Harley-Davidson has unveiled its first electric motorcycle as a concept that is about to go on tour. Dubbed Project LiveWire, this ultra-modern bike combines V-Rod styling cues, with EV simplicity and sci-fi intrigue ..."
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"Harley Davidson president and CEO Matt Levatitch said Tuesday an electric motorcycle “is an active project we’re preparing to bring to market in 18 months" ..."
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"In an effort to capture a younger, Millennial male market without completely alienating its original fan base, Harley Davidson adopted the principles of retro branding ..."
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"When it comes to brand loyalty, Harley Davidson definitely knows how to build and maintain relationships..."
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